Artist Profile

Posted by Martyn Hollinshead | Labels: | Posted On Tuesday, 31 January 2012 at 07:08

The artist that I will be featuring in my magazine is the upcoming guitar genius Eli Hughes, or by his artist name, Pyro. Eli discovered his music talents from an early age; his father James always played an acoustic guitar to him whenever he was upset. When he reached 6 Hughes was given his own guitar as a birthday present, with which he honed his skills and wrote music with his father. However, just four years later, James Hughes tragically passed away after suffering a stroke. Eli and James had a strong, loving relationship, so when this was broken Eli began to develop behavioural problems. He became shy and sometimes broke down into tears unprovoked. The only activity that cheered him up however was playing the guitar. His dedication to the instrument was extraordinary; Eli would usually come home from school and spend the remainder of the evening practising, and occasionally forgot to eat.
When Eli became 13 he joined his college band as lead guitarist and helped them to win many inter-school competitions. But after a dispute broke out between Hughes and the lead singer, he was kicked out of the band. Furious with this (as the band was his way of coping with depression),  Eli set his band's music room on fire, burning their equipment. He was arrested and taken to court, where the judge branded him as 'a troubled, miserable pyromaniac'. It is from here that Eli claims his stage name derives. Pyro was sentenced to five years in a young offenders' institute. Desperate to reform, Eli regularly visited the rehabilitation unit where he was allowed to further his progress with the guitar. His behaviour improved, and within three years Hughes was released.
With the passion of guitar still firmly in his heart, Hughes managed to sign a record label and is now set to release his first album in June 2012. Pyro's music style includes progressive, alternative and heavy metal rock. Some of his songs, such as 'Dancing with death', are purely instrumental, and take inspiration from artists such as John5 and Dragonforce, who also feature long guitar solos.

My Pitch Video

Posted by Martyn Hollinshead | Labels: | Posted On at 06:28

Typical reader profile

Posted by Martyn Hollinshead | Labels: | Posted On Friday, 27 January 2012 at 07:07

John is 19. From a young age he had an interest in rock music that he had gained from his father. This interest grew as he became older, and, when he turned 15, begun going to concerts every few months. Inspired by the effort that he saw artists putting into their music, John saved his money for a year and bought an electric guitar. He now dedicates at least two hours every day to practising his skills and learning new techniques, and is aspiring to become an established artist in the future. Rock music completely changed the way in which he expressed himself; he wears dark clothes, and has dyed his hair black. He is currently working at a music shop in leicester, and has quickly learned how to repair and tune guitars to perfection. John is an avid reader of many music magazines, ranging from Kerrang to Classic Rock, Revolver to Mojo. He likes to keep up to date with concert dates, new album releases, and general rock news.

Colour palette

Posted by Martyn Hollinshead | Labels: | Posted On at 06:44

This is the colour palette that I will be using throughout my magazine. Orange is going to be used to create realistic flame patterns that will link in with the cover artist Pyro. Black and white will be used for the text, background and the clothing which the artist will wear. The black will especially help when conveying the darker side of the rock genre. Finally red will be used infrequently, as I feel that although it works well with the other colours, it is a rather predictable colour that is used in this genre, so I will probably use it to highlight certain words or pictures only.

Pitch Evaluation

Posted by Martyn Hollinshead | Labels: | Posted On Thursday, 26 January 2012 at 03:04

To present my pitch I used my Animoto moodboard to help illustrate my inspirations and to display the 25 words that describe what my magazine is about. After the animoto finished I quickly summed up the magazines' aim, target audience and genre. I then opened the floor to questions. These varied from queries about my chosen colour palette, how I would lay out my cover, the typograhpy I would use etc.
Overall I believe that my pitch was a success, as I was able to effectively answer questions as well as convey my magazine's outlook. However, there were times during the Q & A where I wavered a little and was hesitant in my answers. This was due to the lack of dedicated rehearsal of my answers, and so, were I to have the chance to pitch my magazine again, I would ensure that I spent a good amount of time reahearsing the information I would put across. This would minimise the amount of thinking time required to come up with an answer, meaning that the pitch would flow more evenly and also seem more professional.

Which publisher is best?

Posted by Martyn Hollinshead | Labels: | Posted On Tuesday, 24 January 2012 at 15:13

After looking at a some publishers such as Dennis, Bauer and IPC to name a few, I have decided that Future PLC would be a suitable institution to publish the magazine. Future are one of the UK's leading publishers, and have magazines tailored for several markets, including technology, gaming, fitness and music. In their portfolio, Future's music publications are:
  • Classic Rock
  • Classic Rock Prog
  • Computer Music
  • Future Music
  • Guitar Aficionado (US)
  • Guitar Legends (US)
  • Guitar Techniques
  • Guitar World (US)
  • Guitarist
  • Guitarist (Australia)
  • Metal Hammer
  • Revolver (US)
  • Rhythm
  • Total Guitar
The reason why I believe Future would be suitable for my magazine is because their music magazines relate to my chosen genre of alternative rock. Almost all of the magazines are rock oriented, so my creation should fit in nicely with them. Furthermore, because Future has such a high readership across all of their genres, I believe that, were the magazine published with them, Future would be able to effectively market the magazine nationwide, increasing sales and popularity.

Possible Fonts...

Posted by Martyn Hollinshead | Labels: | Posted On at 04:18


These are some fonts that I have looked at and think would be appropriate for my style of magazine. I particularly like the 'Skrillex' and the 'Megadeth' fonts as they have an aggressive look and feel to them, which would again help to convey my chosen genre.

My Pitch

Posted by Martyn Hollinshead | Labels: | Posted On at 04:01

THE NAME!

Posted by Martyn Hollinshead | Labels: | Posted On Monday, 23 January 2012 at 16:42

So it's about 12:30 in the morning on the 24th of January 2012. I've been sitting here for around half an hour now, and am extremely tired after coming back from a birthday party, so please excuse me if I happen to mis-spell some words. Let's crack on...
Now then, I have finally decided on the name of my magazine *drumroll*...

And the winner is InstruMENTAL!

I have decided to use this name as it fits in with the particular style of music that is heard in the alternativve rock genre. There are many songs that include large instrumental pieces such as Fury Of The Storm by Dragonforce and Black Widow Of La Porte by John5, and so I think the name seems appropriate. I also chose it because I feel that it is less predictable than some of my other suggestions like Overdrive and Fret Fury; my magazine will hopefully be able to gain some uniqueness from this. The style of the name will be laid out as I have typed it, with the 'mental' part of the word in upper case letters and finished with an exclamation mark to give the word a more alternative feel; if the word was simply displayed as 'Instrumental' it would give the wrong message and unintentionally denote other genres such as classical.

NME Magazine Analysis

Posted by Martyn Hollinshead | Labels: | Posted On Friday, 20 January 2012 at 03:25

Magazine Analysis (NME)

Kerrang Magazine Analysis

Posted by Martyn Hollinshead | Labels: | Posted On at 01:57

Magazine Analysis (KERRANG)

SPIN magazine analysis

Posted by Martyn Hollinshead | Labels: | Posted On Thursday, 19 January 2012 at 15:44

Magazine Analysis (SPIN)

Time to plan!

Posted by Martyn Hollinshead | Labels: | Posted On at 06:49

Genre: Alternative Rock

Possible Names:

TREMOLO

FRET FURY

OVERDRIVE

HE11 (Hell combined with a reference to the common rock phrase 'turn it up to 11')

STRAT

InstruMENTAL!
This is all I can think of so far, however I may add to this list in the near future.

SPIN magazine readership

Posted by Martyn Hollinshead | Labels: | Posted On Tuesday, 17 January 2012 at 06:42

SPIN, an American music magazine, has a readership consisting of both genders, with 62% of readers male and 38% female. The average age of readers is 31 years; 26.95% are aged 18-25 and 35.47% are aged 25-34. 52% of their readership live in urban areas as opposed to more rural locations. Median household income is around $65000. So their main target audience would be mature males who live in citieswith a higher than average income; this means that stereotypically they will be more interested in mainstream music such as pop and rock than other alternatives such as electro and heavy metal.

Double page spread examples

Posted by Martyn Hollinshead | Labels: | Posted On Monday, 16 January 2012 at 05:20


Possible style to use

Posted by Martyn Hollinshead | Labels: | Posted On at 05:20

Here are two abstract pieces that I created, 'Smokey' and 'Smokescreen' using custom brushes downloaded from photoshoptutorials.ws:















I am considering using this kind of abstract style as a possible background for my magazine cover or contents page.

Examples of contents pages

Posted by Martyn Hollinshead | Labels: | Posted On at 05:14


Example magazine covers

Posted by Martyn Hollinshead | Labels: | Posted On at 05:09

Here are some examples of music magazine covers that I am looking at to find inspiration for how my version will look:






School Magazine Mockup: Evaluation

Posted by Martyn Hollinshead | Labels: | Posted On Sunday, 15 January 2012 at 14:26

1) The magazines I looked at for inspiration were NME for my front cover and Kerrang! for the contents page. I liked how NME laid out their coverlines and masthead; it gives a professional, premium feel to the magazine as a whole. The particular cover I looked at was also well organised and clear which I felt was an important convention of a magazine cover. The fonts they used were sharp and bold, which caught the readers' eye whilst not looking cheap and tacky. I also took inspiration from the way that colour was used in the magazine. NME only used 3-4 colours which were spread evenly across the magazine and contrasted with each other. I used the colours of the Lutterworth College shield along with black and white to not only make the magazine look colourful but to also provide a theme that readers (students of the college) could relate to.
For the contents page I used Kerrang! to help me come up with a layout. The large picture that takes up almost half a page and is then separated from the contents by a bannered coverline was inspired by how Kerrang! had been set out. The picture was the same one as what is shown on the cover however I cropped it so that only the top half of Jake was shown. The contrast and brightness was also increased as it looked bland when the grey background was added. The fonts used in the contents page were bold and somewhat electric which is similar to the fonts Kerrang! used. The note from the editor was an idea which i had thought of but didn't quite know how to implement into the contents page until I saw how Kerrang! did it. It fits in and looks organised but doesn't take up to much space too.

2) I have learned a few new skills in Photoshop whilst completing this project such as how Blending options work when editing layers. For example the way the masthead on the front cover blends into the brickwork was done by accident because after looking to find out what the blending options were I changed an option to see what happened and the result can be seen. These options also allowed me to add shadow effects to the text which I had wanted to know how to do for a while. Another skill I have developed is how to use layers effectively. I learned how to use them to place text behind a person to make them stand out on the page (a common technique seen on many magazine covers), as well as using them to create banners, numbered bullet points, text boxes etc. The final skill I've learned is how to manage the use of colour throughout the cover and contents. I have found that by sticking to a few colours the magazine looks consistent and simplistic; it doesn't bombard the reader with an explosion of colours, making for a clearer and easier read (unless lots of colour is essential to the context).

3) I feel that the end result of the cover and contents page were successful in that they have the necessary content, as well as the design to help make it look interesting as well as relate to the target audience. I think that the ideas gained from looking at magazines such as Kerrang! helped me achieve this as it was from those that I took inspiration for the layout and choices of font; this meant that as a whole the cover and contents were organised and eye catching. Another successful aspect was the way in which I managed my time spent on creating the magazine. In total I spent approximately three hours in college and four-five hours outside, in bursts of half an hour- one hour. This meant that I could make significant progress with the magazine whilst not becoming tired/bored which would hinder performance and give way to laziness, therefore impacting on the end result.

4) I would improve the content of my magazine, as in some places I believe that I left too much space because there weren't enough coverlines or detail in the text to fill the gaps, meaning the magazine looked a little bare in some ways. The size of my text could have been changed too to allow more space for extra coverlines but also to help emphasise features by increasing the size of the fonts (whilst not getting in the way of other text). A final criticism would be that the contrast and brightness could be tweaked somewhat, because after looking at them once they were finished, in some places the cover looks too dark and the colour (especially in the masthead) is sometimes not pronounced enough. The feature image in the contents page is also too high in contrast and creates an unclear 'over-bright' effect. In some contexts this can be used deliberately however I was not intentionally trying to do this.

School Magazine Mockup: Contents page

Posted by Martyn Hollinshead | Labels: | Posted On Friday, 13 January 2012 at 04:40

School Magazine Mockup

Posted by Martyn Hollinshead | Labels: | Posted On Wednesday, 11 January 2012 at 04:59

As Media Coursework Schedule

Posted by Martyn Hollinshead | Labels: | Posted On at 02:22

G321 CW Schedule 2012