AS Evaluation Question 7 DRAFT
Posted by Martyn Hollinshead | Labels: Evaluation DRAFTS | Posted On Thursday, 29 March 2012 at 13:32
Looking
back at your preliminary task, what do you feel you have learnt in the
progression from it to full product?
I feel that I have learned a great deal during the
progression from my preliminary magazine, ‘The Bulletin’, to my final product, ‘InstruMENTAL’.
With my preliminary task I wanted to see what I could do to make the magazine
look unique and stand out amongst others. I focused on colour palette and
layout mainly as I saw them as the most striking features of the design I had
created. However I soon realised that there was much more to a magazine than
its appearance. By looking at the features of other magazines I found that my
preliminary magazine was rather bare in content; there were only two sections
and the listings only went up to page twenty-six. A real magazine would
obviously contain much more content than this, so I ensured that the amount of
content included in my final product would be adequate enough to have a
realistic representation. The cover lines were also low in detail and too large
in size. I found that in other magazines there were normally subheadings below
the cover lines to add detail to what was being represented. So I learned that
the content had to be sufficient enough to attract the reader and give the
magazine a professional feel so that it could compete effectively with others.
With regards to the layout, I decided to keep the main format
of the contents page as I felt that its structure had both the organisation and
aesthetic appeal that would interest the reader in viewing the articles; the
large image that took up half of the page worked well to highlight the main
feature article, so I wanted to use this in my final product to give the
magazine a consistent feel throughout. However I completely discarded the
layout of the front cover as it was not suitable for both the image and context
of my magazine. I instead chose a cleaner layout that focused the attention solely
on my artist as this is what the main feature of my final magazine was about. The
masthead also didn’t suit my title, ‘InstruMENTAL’, as the word was too long
for a ‘Golden Spiral’ layout that the preliminary cover contained. I therefore decided
to stretch my masthead across the width of the front cover as not only did this
fit better, but also it gave me the ability to add a banner at the bottom of
the page to help increase the detail shown. Whilst I wanted a clean layout I didn’t
necessarily mean that I wanted it to be completely bare.
In progressing from my preliminary magazine to the final
product I believe that I have been able to construct a magazine that has the
professional appearance and content that it requires to succeed in the current
music magazine market. I have learned that it is important to consider more
than just the way it looks as this is what people purchase it for. I was
satisfied with my preliminary magazine at the time, however in my opinion
InstruMENTAL! magazine is a massive improvement over this, and will fully connect
with my audience.
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